Google Analytics gives you insight on:
- Knowing your audience and helping you in enhancing their experience
- Increasing your ROI on Website
- Increasing conversions
- Tracking performance of your marketing campaign like AdWords campaigns, email campaigns, or any other advertising program
- Google Analytics has been fully integrated with AdWords so AdWords users will keep themselves abreast with latest developments with their ad campaign
Recenlty found an excellent video from Beth's blog which tells you how effective one can reap the benefits of Google Analytics. Watch and learn...